B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead …
Microsoft Takes Its ‘Bing It On’ Campaign To The UK, Where Google Has Royal Grip On Search
Hey search engine users in the UK, Microsoft wants a few minutes of your time. The company this week launched …
Turn the beat around: Over half a million new businesses opened in Q1 2021; Thursday’s daily brief
Plus, Microsoft Advertising announces new products and features Search Engine Land’s daily brief features daily insights, news, tips, and essential …
TikTok targets $20 billion in ecommerce sales
TikTok plans to quadruple its global ecommerce operations with a target of selling $20 billion in merchandise. TikTok is reportedly …
Top 10 insights for SEO and PPC success in China
Running SEO and PPC campaigns in China is no easy task. But with these insights, you can substantially enhance your …
What teen fiction can teach you about writing ad copy
What do young adult novels and search ads have in common? More than you might think! Columnist Allen Finn discusses …
EU Pushes For Companies to Label AI-Generated Content
The European Union is pushing for Google, Meta, and other companies to label AI-generated content in an effort to combat …
Meta Users Will Finally Be Able to Refuse Cross-Site Tracking
The EU’s measures to reign in Big Tech’s abuse of user privacy are finally paying off, with Meta agreeing to …
Bing Webmaster Tools Adds Connected Pages Dashboard
Duane Forrester, the Senior Product Manager at Bing announced a new feature within Bing Webmaster Tools named the “Connected Pages …
How and why you should pause paid search (for science)
With the right structure and parameters, pausing paid search can be an invaluable source of data for PPC professionals. I …