Amazon Continues Its Reign as Top MBA Grad Recruiter for Seventh Year
The latest data shows Amazon is the top recruiter of MBA grads for the seventh year in a row, beating …
5 takeaways for marketers from Google’s Q4 2019 earnings
YouTube disclosures finally shed some light the video giant’s advertising trend. Google reported revenues of $45.8 billion, up 17% year-over-year for the …
Bing Shopping Campaigns Get Several Pre-Holiday Updates
Mobile inventory, used and refurbished product ads support and more are now available. Ahead of the major holiday sales push, …
5 tips for adding connected TV to your holiday ad strategy
With streaming TV time at record levels, you can’t afford to leave Connected TV ads out of your holiday game …
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock …
How to manage SEO campaigns during economic downturns
Here are ways SEO professionals can keep their campaigns going and show the value of their efforts despite a recession. …
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences. Everyone’s talking about privacy. When Google announced the …
Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
Calls are an important source of first-party data, often neglected by marketers. Call intelligence company Invoca has released a new …
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, …
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts. Among the updates in …