TikTok announces three new shopping ad features
The platform aims to help shop merchants maximize performance through algorithm-led commerce offerings. Just one month after TikTok supposedly abandoned plans to …
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, …
How to turn your Google Business Profile into a revenue-generating channel
An enhanced GBP can drive more traffic, leads and sales to your local business. Focus on these areas when optimizing …
Gates Foundation Likely to Shut Down in 25 Years
Bill Gates has shared his thoughts on the Bill & Melinda Gates Foundation, revealing it will likely shut down in 25 …
Natural language search – what’s all the hype?
Is natural language processing the future of search? This webinar shares the latest trends in the evolution of search technology. …
Bing Ads Launches Keyword Planner Tool In All US Accounts
They updated keyword research tool also offers bid and budget estimating. Bing Ads announced the launch of Keyword Planner in the Tools …
How search data can inform larger online business decisions
Decision makers in their respective silos are generally unaware of the value in the data Google shares so it’s your …
Twitter’s algorithm ranking factors: A definitive guide
A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not …
The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits …
Microsoft launched 5 new ad products and updates
Debuting 34 new markets, additional import tools, and a Performance Max beta are just a few of Microsoft’s September product …