Why PPC automation wrecks some search marketers
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results. Explore …
People choosing trusted brands but marketers pulling brand campaigns
Performance marketing is winning, just as consumers may be putting more emphasis on brands. Should marketers be investing in top-of-funnel …
Enterprise Social Media Management Software Marketer’s Guide- Updated for 2015
Does your company need social media management software? Our sister site Digital Marketing Depot has just published a new Market …
Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Bing announced it is …
2022’s trends in digital marketing
Find out how marketers are trying to deliver exceptional experiences Marketers are still adapting to the major disruptions of the …
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
The social network is experimenting with a service within Messenger that it believes will make better recommendations than its rivals. …
How much to spend on SEO: Budget strategies that fit your business
Knowing how much to spend on SEO can be tricky — especially if you’ve been thinking of organic traffic as …
PPC award winners talk strategies for competitive times, industries, and marketplaces
The Search Engine Land SEM Awards winners discuss strategies for driving charity donations, CRO in competitive industries, and advertising with …
In 2022, retailers will lose half of sales on backordered items unless they compensate with experience, according to Forrester
The research company’s 2022 consumer and customer experience predictions highlight pandemic-related issues and evolving consumer sentiment. Brands stand to lose …
What Every Marketer Should Know About Social Audience Engagement
Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can …