How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. …
You’re interested in ABM but what will it cost?
How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars. …
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock …
Google Ads location targeting glitch causes advertiser frustration
If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and …
Google removing support for some video and image sitemap extension tags
These sitemap extension tags are being deprecated on August 6, 2022. On August 6, 2022, Google will no longer support …
Clearview AI Dealt Major Blow in Court
Clearview AI was dealt a major blow in court, agreeing to completely revamp its business within the US. Clearview achieved notoriety …
Facebook is now Meta: Tech giant announces rebrand
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus …
How to gain insider expertise as an outside SEO vendor in 4 steps
If you aren’t a subject matter expert in what your client does here’s how you can earn their trust. You’re …
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE …
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can …