Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall …
Bing Ads will automatically migrate monthly budgets to daily in April
Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads. …
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously …
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your …
How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users …
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science) Search Engine Land’s daily brief features daily insights, news, tips, and …
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic. Multiple tech companies announced …
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018. A little over a year ago, ahead of the 2016 holiday …
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. …
Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local …