You get your data source connected, open up a new file, and you have no idea what to do next.
There are no instructions. No guide rails. Just you and an empty page to fill.
And while you can start with a template (Looker Studio Report Gallery has several), it’s still tough to know how to customize it to perfectly fit your needs.
Here are some tried-and-true elements to include in PPC dashboards and reports that will banish blank-page syndrome and give your stakeholders the insights they crave.
1. Titles, subheads and context
When you add a chart in Looker Studio, you select the data source, dimensions, metrics and date range from the Setup Panel to populate your visualization.
But your reader doesn’t see the Setup Panel and won’t know what your chart is about unless you take an extra step to include it in your dashboard.
The two graphs below show identical data visualizations. Figure A includes only the chart, while Figure B includes written titles and context.