Google’s free hotel booking links arrive on Search and Maps
The expanded capabilities may be good news for hotels, but not so much for online travel agencies. Google is expanding …
Still hanging onto Bing Ads Campaign Analytics? Time to switch to UET
Only UET will be supported for conversion tracking by the end of June. Bing Ads is alerting advertisers that the days of …
CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to …
New Twitter ‘Search Subscribe’ feature coming soon?
You may soon be able to subscribe to receive push notifications for tweets matching any search queries you want. You …
7 useful Excel formulas and functions for PPC
Use these tips to quickly analyze performance data and identify high-impact PPC optimizations that will move the needle. My approach …
SEOs feel content ahead of Google helpful content update
Most SEOs are taking a wait-and-see approach to the helpful content update, but many SEOs are confident their content is …