How to manage SEO campaigns during economic downturns
Here are ways SEO professionals can keep their campaigns going and show the value of their efforts despite a recession. …
How privacy changes affect B2B paid search marketing
B2B search marketing is about to get even more challenging. What’s the solution? First-party audiences. Everyone’s talking about privacy. When Google announced the …
Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence
Calls are an important source of first-party data, often neglected by marketers. Call intelligence company Invoca has released a new …
Google’s local ads tips for the back-to-school shopping season
More than 50% of North American back-to-school shoppers say they’ll check for in-store inventory online before heading to a store, …
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts. Among the updates in …
Your all-access guide to improving your Google search visibility
Search Google for the services that your business provides. How can you get in the top 10 results instead of …
TikTok testing search ads
Many brands already know TikTok drives sales. TikTok search ads could help attract qualified traffic (and get valuable keyword data). …
9 tips for selecting an SEO agency
Looking to work with an agency to manage your SEO? Consider these tips when vetting potential agency partners. SEO agencies …
Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a …
Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist
In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information …