How to incorporate search demand in your campaign optimizations
Plans are great to help guide you towards your goal; however, incremental success against your goal requires changing with users …
SEO testing for continuous improvement; Friday’s daily brief
Plus why you should pause your ads (for science) Search Engine Land’s daily brief features daily insights, news, tips, and …
COVID helped drive record ad revenue for big tech in Q3
Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic. Multiple tech companies announced …
Google dropping Merchant Center feed integrations with BigCommerce, Magento, PrestaShop
Google’s direct upload support to end March 20, 2018. A little over a year ago, ahead of the 2016 holiday …
The biggest trends & changes in PPC so far in 2017
From new products to ads updates to targeting changes, here’s a look at the paid search changes that mattered most. …
Google expands local business message & map query analytics
Consumers will be able to message with businesses in more ways and businesses will be able to see more local …
The ultimate social media guide to building your brand in 2022
In this webinar, find out how you can connect meaningfully with your target audience. Marketers can’t argue the effectiveness of …
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Gotta, gotta be down because I want it all Search Engine Land’s daily brief features daily insights, news, tips, and …
Processes, visibility and optimization: The keys to digital marketing transformation
Achieve search campaign excellence through workflow visibility solutions As digital marketers face a rapidly growing market and higher competition, the …
Microsoft launches Cash back promotions for product ads
The new program aims to increase clicks and conversions for online retailers – but at what cost? Microsoft Ads is …