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Good morning, Marketers, and I’m not going to lie.
Every time I write the Friday newsletter it takes a lot not to type, “It’s Friday. Friday! Gotta get down on Fri-hi-day-hay. Everyone’s looking forward to the weekend, weekend.” I sing it to myself every Friday newsletter. So there. I sincerely hope you sing it to yourself all day long too.
It makes me think about when this song first came out. It went viral pretty quickly. We all cringe-listened because it wasn’t good but it sure was delightful. If you’ve worked in marketing for a while, there’s a very high chance you’ve been asking how to make some client or company asset “go viral” like this song.
Of course, we know it’s not that simple. There’s a special combination of factors (often completely out of our control) that make phenomenons take off like Rebecca Black’s “Friday.” Search marketing (even PPC) is more about the long game — the testing, the learning period, the slow accumulation of links and content, etc.
But in the end, the slow build is better than the firecracker hit. While the viral song only pops up when I force it on people, what we’re building will continue to serve us, our businesses, and the searchers looking for answers online.
Oh, and I hope your weekend is all partying, partying! Yeah! Fun, fun, fun!
Carolyn Lyden,
Director of Search Content
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