2016 in review: Insights for search marketers from Bing Ads
Columnist Christi Olson of Bing discusses some of the ways Bing Ads changed over the course of last year and …
Google brings bidding to Local Services Ads
Only selected advertisers will get access to the auction during the beta period. Google is opening up Local Services Ads …
Does Cambridge Analytica have your info? Here’s how to check
Facebook is making it easy for users to find out if their data was scraped and is launching a data …
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now …
Video: Alan Rabinowitz’s Google ranking & online reputation management tips
We talk about content, citations, on-page SEO, conversions, user experience and ORM. In part one of my chat with Alan …
Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor
Born in Mazatlán, Mexico, Infante helped popularize mariachi music around the world. Today’s Google doodle pays homage to iconic Mexican …
Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?
Marketing technology continues to rapidly evolve. Experts weigh in on marketing automation technology and where it fits within your overall …
Bing Ads will automatically migrate monthly budgets to daily in April
Most advertisers already use daily budgets, but here’s a final heads-up for those still using monthly budgets in Bing Ads. …
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas. Google announced it is now bringing the Web Stories feature (previously …
3 tips for optimizing paid social campaigns for seasonality
How retailers can make their seasonal social ad dollars go further. Planning your paid social campaigns well ahead of your …