Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active …
Bing Ads launches Multi-Linking for multiple-account management
Users can now link and unlink accounts within the platform more easily. Starting today, Bing Ads is rolling out a …
Apple’s ad business may reach $6 billion by 2025
Early projections by analysts put the tech giant “in a good place to take advantage of the booming mobile advertising …
Report: Google Will Get Access To Twitter’s Firehose Again
The agreement, reported by Bloomberg Business, comes 3 1/2 years after a similar arrangement ended. It will make tweets easier …
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings. Building links isn’t easy and navigating the link-building landscape …
Video: Chris Boggs on experience in the SEM industry
This former US Marine built a professional career in SEO and SEM while giving back to the community. Chris Boggs …
Fearing Omicron wave, marketers less likely to attend upcoming in-person conferences
Respondents to our Events Participation Index also recommend events keep virtual and hybrid options going into the foreseeable future. Marketers …
Amazon Sponsored Products ads now support dynamic bidding, bid adjustments
Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Amazon has added more bid management features for …
Bing Ads now supports call conversion imports
Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance. Marketers running Bing Ads campaigns can now import …
Mobile shopping is gaining share this holiday season
More digital retail conversions are happening on mobile in 2020. It wasn’t that long ago that mobile was primarily considered …