Google removing support for some video and image sitemap extension tags
These sitemap extension tags are being deprecated on August 6, 2022. On August 6, 2022, Google will no longer support …
Clearview AI Dealt Major Blow in Court
Clearview AI was dealt a major blow in court, agreeing to completely revamp its business within the US. Clearview achieved notoriety …
Facebook is now Meta: Tech giant announces rebrand
The new name begs the question if the metaverse will become a new frontier for advertising (especially as the Oculus …
How to gain insider expertise as an outside SEO vendor in 4 steps
If you aren’t a subject matter expert in what your client does here’s how you can earn their trust. You’re …
How digital commerce marketing is reshaping search, marketplaces and social
Marketing executives from Procter & Gamble and Under Armour talked SEO, customer experience, and the influence of D2C. SAN JOSE …
Selecting better KPIs for your business: What to consider and how to bolster your most important metric
It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can …
Bing Ads rolling out UI updates to make bulk analysis & changes easier
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab. Bing Ads …
Twitter: More Than Messaging, It Can Generate Traffic
Twitter is a new and hot social site that everyone seems to be talking about but very few people are …
PPC tips: Bidding strategies for Google Shopping campaigns [Video]
ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discuss when to use manual CPC, ECPC and max click bidding. …
Baseline analysis for your SEO strategy
Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find …