PPC 2020 in review: COVID leaves its mark on e-commerce and paid search
Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes. …
10 ways to generate links with online influencers
Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and …
Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO
This is not a new problem – and it goes far beyond Slawski. Some brands may even be helping fund …
Google Marketing Live 2022: Everything you need to know
Here’s a recap of all the Ads and marketing news from Google’s annual event, including Automation, Performance Max, YouTube Shorts …
Apple Delays Increased In-Person Work Indefinitely
Apple has once again altered its efforts to bring employees back, delaying indefinitely plans for employees to work in-office at least …
Who’s winning on Amazon right now?
The winning advertisers understand how third-party sellers, algorithm-driven metrics and Prime work in the Amazon ecosystem. While we wait for …
How to take advantage of strategic PPC audience targeting
Contributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively. …
You’re interested in ABM but what will it cost?
How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars. …
A Yahoo-Facebook Search Partnership? Reality Check Time!
The world, it seems, just cannot wait for Facebook to come along and start its own search engine and knock …
Google Ads location targeting glitch causes advertiser frustration
If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and …