Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google shares tips for success in Google News search results
  Jan 17, 2019 by Barry SchwartzGet reacquainted with best practices for getting your content in Google News.
• Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
  Jan 17, 2019 by Search Engine LandIn 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of tactic-rich SEO and SEM […]
• Ad testing in a multi-format world of responsive search ads, three headlines and more
  Jan 17, 2019 by Ginny MarvinWhat does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
• Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
  Jan 17, 2019 by Ginny MarvinThe extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
• Get more conversions by deconstructing your PPC ads
  Jan 17, 2019 by Frederick VallaeysColumnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard.
• 25 tools to streamline YouTube SEO optimization
  Jan 17, 2019 by Diana FordKeyword research, tracking ranking positions and creating thumbnails are just some of the tools that can help optimize your YouTube videos.
• Updated study: Links are still incredibly important for ranking in Google
  Jan 17, 2019 by Barry SchwartzSurprise, surprise – a Google ranking study shows links are still important for ranking.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks
  Jan 17, 2019 by Marketing LandIn 2019, A.I., voice assistants, mobile-first, video, and visual search will reshape the picture of successful search marketing. Smart marketers who want to stay sharp in the New Year are attending SMX® West in San Jose, January 30-31… less than two weeks from now. Join us for two intense days of tactic-rich SEO and SEM […]
• New Salesforce tools let marketers create mobile apps without developers
  Jan 17, 2019 by Barry LevineNow, marketers and admins can create and publish iOS and Android apps with pre-built components and a few clicks.
• Crawl, walk, run and fly: The 4 stages of scaling website analytics
  Jan 17, 2019 by Jeffery ChealIt’s time to identify where you are with your data practices and learn how to get to the next stage of your website analytics process.
• What working with tech brands taught me about the future of agencies
  Jan 17, 2019 by Ming ChanAs brands become more tech-integrated and act more like nimble startups, agencies must provide the agility, velocity and production processes to be successful.
• Here’s why you should take a deep dive into data to optimize your conversions
  Jan 17, 2019 by Laura RobinsonA thorough audit of tracking tools can improve your CRO framework because knowing your platform will help you think about how to best use it for your specific business strategy.
• How are marketers using IoT in 2019?
  Jan 16, 2019 by Robin KurzerTell us your IoT plans in our short poll; we’ll share the answers in a future story.

Search News From Around The Web:

• 5 Real Examples of Advanced Content Promotion Strategies, Moz
• After a year of rapid growth, Elite SEM promotes Zach Morrison to CEO; Founder Ben Kirshner transitions to Chairman of the Board, PR Newswire
• Google Algorithm Update 2019: January Update Affects News Sites & Blogs, Stan Ventures
• How to Implement a National Tracking Strategy, Moz
• Microsoft and Verizon Media strengthen partnership, Bing Ads Blog
• SEOs Cannot Ask Google To List Their App Indexing URLs Over AMP URLs In Mobile, Search Engine Roundtable
• Sunset of the Ad Manager API v201802, Google Ads Developer Blog