IBM Targets Hybrid Cloud Security With New Services
IBM has released new services, aimed at helping organizations manage and secure their hybrid cloud. Hybrid cloud solutions have become …
FLoC testing hits a snag in Europe; Wednesday’s daily brief
And, which is more difficult for brands, being authentic or conveying authenticity? Good morning, Marketers, maybe you can help me …
Ad copy hack for your AdWords pathways
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to …
Facebook 101: Understanding When & How To Use Basic Features
This simple guide will break down the different objects on Facebook and a high level overview on how they can …
Set yourself up for PPC success this spring and beyond
With familiar challenges from 2020, focus on maintaining adaptability, flexibility, and investment in your search marketing strategies. As the world …
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this month. Organic product listings are now …
Workday CEO: Digital Transformation To Be Faster Trend Out Of Pandemic
“Digital transformation will come out as a faster trend out of the pandemic,” says Workday co-CEO Aneel Bhusri. “What’s been …
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content. In our ongoing …
Facebook and Google Bring Fight Over News to the US
After being forced to work with Australian news publishers, Facebook and Google are going on the offensive in the US. …
How to determine if you’ve been hit by negative SEO
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools …