Bing Webmaster Tools adds Microsoft Clarity integration
Plus, Microsoft says deeper integration between Webmaster Tools and Clarity is coming. Microsoft announced that you can now access Microsoft …
How to rev up your page speed for better website performance
Improving page speed isn’t some arcane and mysterious dark art. Contributor Jeremy Knauff reviews everything from plug-ins to CDNs and …
The essential guide to pharma SEM
Columnist Justin Freid explains the basics of getting your PPC campaigns up and running in the highly regulated industry of …
TikTok Runs Afoul of European Consumer Law
TikTok has found itself in trouble with the European Consumer Organisation BEUC, as a result of multiple infractions against EU …
The PPC industry would not exist under Trump’s immigration policy
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains …
How to project SEO traffic levels and avoid saying, ‘It depends’
Establishing a baseline and understanding historical trends helps forecast traffic trends and alerts you when traffic changes. Contributor Simon Heseltine …
Facebook Oversight Board Open to Other Platforms Joining
The Facebook Oversight Board has a nearly impossible task but, if it succeeds, it’s open to other platforms joining its …
Bing Ads Auction Insights Now Available Globally
Reports show you how your ads compete against other advertisers’ ads on the Yahoo Bing Network. Auction Insights, the Bing …
Google Releases Chrome 88 to Fix Zero-Day Vulnerability
Google Chrome users should immediately update to version 88, as the update fixes a vulnerability that is being actively exploited. …
Growing your agency with retainer-based relationships
Uncover some of the secrets behind building successful, ongoing relationships with clients — including leveraging marketing automation. In this white …