Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, …
Facebook Downplays Significance Of FTC Privacy Settlement
Facebook and the US Federal Trade Commission announced their formal privacy settlement today. Facebook and the federal agency each put …
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad …
Bing Adds Interactive Solar System To Search Results
Bing gets out of this world with an interactive map for the solar system. Here is a picture of of …
Trump Administration May Ban More Chinese Apps
The Trump administration is looking at banning additional Chinese apps as negotiations over TikTok have nearly ground to a halt. …
COVID-19 Continues to Reshape Advertising
The Interactive Advertising Bureau (IAB) has released a report demonstrating how much COVID-19 has impacted advertising. As the coronavirus pandemic …
Neil Patel’s Content Marketing Strategies for 2019
In 2019, you need to think differently about your content marketing strategies. Google has so much content on the same …
10 Optimization Secrets To Drive More Mobile Traffic From Facebook
One of the staggering facts in Facebook’s public filing last month was that 50% of their traffic is driven by …
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work. There is still considerable gender inequality in SEO. …
Are Dynamic Ad Varieties A Waste Of Your Time?
Columnist Carrie Albright explores the various types of dynamic ads available to search marketers to help you decide which (if …