The new campaign type will soon become the default for managing Bing product ads.

Bing announced, Tuesday, that Shopping Campaigns are now available to all customers in the US.

Launched in beta in April, Bing Shopping Campaigns reflect Google’s switch to the Shopping Campaigns format for organizing and managing product listing ads last summer.

In Bing, Shopping Campaigns will become the default campaign type for running Bing product ads, and the old version will discontinue in the fall. Support for Shopping Campaigns in Bing Ads Editor and share of voice reporting are said to be coming soon.

There is no public timeline, but Bing Shopping Campaigns will also eventually roll out to international markets.

To get started with Bing Shopping, you’ll need to verify your domain in Bing Webmaster Tools and then set up an account in Bing Merchant Center. More details are available on the Bing Ads blog. After setting up a Bing Merchant Center store, US advertisers running Google Shopping campaigns can import them into Bing Ads or create new campaigns within Bing Ads.