Majority of SMBs doing SEO are in-housing
Nearly 80 percent expressed confidence about knowledge of best practices. A majority of small businesses (SMBs) surveyed understand they should …
How to build a stronger, more effective PPC team
Contributor Frederick Vallaeys believes the PPC professionals with the strongest knowledge of paid search fundamentals will have the best opportunities …
Facebook Turns to AI For Automatic Captioning
Facebook has rolled out automatic captioning in IGTV, Facebook Live and Workplace Live, powered by artificial intelligence (AI). With the …
Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Version 2 of the keyword planning tool is now available in all US Bing Ads accounts. Among the updates in …
Walmart Partners With Zipline For Drone Delivery
Walmart has partnered with Zipline to deliver health-related products directly to customers. “We are teaming up with Zipline to launch …
The Globalization Of Local Holidays: China’s Singles’ Day Catches On In US
Columnist Purna Virji explores how a record-breaking sales day in China impacted paid search, and what this might mean for …
Nike Makes the Integration of Digital and Physical Retail a Reality
Nike has created an amazing store in New York City that truly integrates the digital experience with physical retail. The …
Cars.com vs. CarGurus.com saga shows the importance of SEO (and the bad side of a Google update)
When an algorithm update slams one of your biggest rivals, that’s when you should step on the gas. For Cars.com, …
Facebook Downplays Significance Of FTC Privacy Settlement
Facebook and the US Federal Trade Commission announced their formal privacy settlement today. Facebook and the federal agency each put …
Dynamic Search Ads are for amateurs or superheroes
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad …