Kevin told me that he feels local SEO is more challenging than traditional SEO because you have all of the complexities with traditional SEO and then add on that local SEO factors like proximity, reviews, and more. We also briefly talked about Google November local update, where Google added neural matching to local search.

He also shared some tips around Google My Business, specifically how to use Q&A to help customers and build content. You can follow Kevin on Twitter @kevindoory.

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.