YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. YouTube launched …
Founders Syndrome Is a Real Thing, Says Craigslist Founder
“I wasn’t temperamentally suited to be CEO or really any kind of manager,” says Craiglist founder Craig Newmark. “So I …
Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into account. Advertisers who have store visits measurement in …
Wheeler Won’t Commit to Trump’s San Francisco Plan
EPA Administrator Andrew Wheeler said the agency is still looking into the issue. The head of the Environmental Protection Agency …
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta. Microsoft Advertising is continuing to invest in audience targeting …
PwC’s Mark Chalfen: Cloud ERP Is All Around Simplification
“Cloud ERP is a very new principle in the market,” says Mark Chalfen, director at PwC. “The way that I …
How to improve SEO using data science
Gone are the days when a single tweak in the content or the title tag was able to get your …
Bing lets webmasters submit 10,000 URLs per day through Webmaster Tools
How about a 1000x increase in the number of URLs you can submit to Bing in a day? SAN JOSE …
B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion
“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead …
Google now gives more preference to original reporting in search
Google has updated its algorithms to show more original reporting in search and Google News results. Over the past few …