Instagram in-stream video ads driving more purchases than Story Ads: Report
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy …
WeWork looking to sell or spin out acquisitions, including SEO firm Conductor
A Conductor deal has been in process “for awhile,” says source. WeWork bought SEO firm Conductor in March of 2018 …
Impeachment—What It Means For the Stock Market
House Speaker Nancy Pelosi on Tuesday announced a formal impeachment inquiry against President Trump. To no one’s surprise, the stock …
Five Eyes Sign Intelligence Agreement to Target China
The Five Eyes gained worldwide attention and notoriety in the wake of the Snowden revelations. The Five Eyes is an …
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different. “Robot automation will take 800 million jobs …
YouTube ‘Video Reach’ campaigns let advertisers upload multiple videos for single campaign
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns. YouTube launched …
Founders Syndrome Is a Real Thing, Says Craigslist Founder
“I wasn’t temperamentally suited to be CEO or really any kind of manager,” says Craiglist founder Craig Newmark. “So I …
Store visits now available for Google Ads smart bidding optimization
Now smart bidding can take foot traffic and online conversion actions into account. Advertisers who have store visits measurement in …
Wheeler Won’t Commit to Trump’s San Francisco Plan
EPA Administrator Andrew Wheeler said the agency is still looking into the issue. The head of the Environmental Protection Agency …
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta. Microsoft Advertising is continuing to invest in audience targeting …