SEMPO Scandal – Mike Grehan Gives a Thumbs Down
Mike Grehan, one of the most respected figures in the industry, released an article today named Who needs SEMPO?. I found …
Facebook expands its list of marketing partners, while limiting what view tags can do
After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions. Facebook announced today …
Is Amazon Go the Future of Grocery Stores? Maybe Not
With the grand opening of the Amazon Go mini-mart in Seattle on January 22nd, the world was introduced to what …
Twitter looking to expand its programmatic offerings with Timeline Ad network pilot program
Twitter has started recruiting publishers to take part in a pilot programmatic ad network that will place ads in Twitter …
Beyond keywords: What really matters in SEO content
Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says …
AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pages
Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t …
Cambridge Analytica Announces Closure, Files for Bankruptcy
Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. …
Yelp-led group’s new video appeals to Google employees to advocate for internal change
Yelp recently filed a private antitrust complaint against Google with the European Commission (EC). Now it’s trying to appeal to …
Stripe’s New Subscription-Billing Service is Making it Even Easier for Online Businesses to Get Paid
A lot of transactions and payment services are now being done online—from subscribing to streaming services like Netflix, to ordering …
Bing Ads Reporting Data Outage Begins Restoration
Bing Ads has suffered a major data outage for their reporting tools that is ongoing day-three now. It issued an …