Bing’s Duane Forrester On Keyword In Domain Name
Duane Forrester, Bing’s version of Matt Cutts (on some level), posted this long blog post on the importance of keywords in …
Google Confirms Search Ranking Updates But Calls Them Minor & Many
That update we’ve been tracking for over a week that I nicknamed the Maccabees Update, well, Google somewhat confirmed it. …
5 PPC mistakes you’re probably making in your campaigns
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most …
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide …
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users …
Is Amazon Go the Future of Grocery Stores? Maybe Not
With the grand opening of the Amazon Go mini-mart in Seattle on January 22nd, the world was introduced to what …
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements. Google Assistant has fast …
Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses
Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared …
Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time. Verto Analytics in a new report identifies key digital consumer …
Facebook’s new rules for political & issue ads start today
Creative reporting lets advertisers compare which ad creative elements deliver the best results across campaigns. Facebook is expanding its reporting options since …