About a month and a half ago we reported on the controversy over the SEO Inc. The controversy was over have “Expo Babes”, women in attractive attire standing by the both to promote SEO Inc. Danny Sullivan was able to track down SEO Inc.’s people and ask them a few questions in regards to the “Expo Babes”. He posted his Q & A session, at the SES NYC Expo Center a Joke? thread. I will just reprint the first question and answer here:

Question: Did they find in the end that it was worthwhile to have these women in the booth?

Answer: SEO, Inc.’s purpose at SES was to raise brand awareness for our company and overall interest in Search Engine Optimization as an important and growing segment of Search Engine Marketing. We feel these goals were accomplished, and done so within boundries approved by Jupiter Media for this trade show.