Here’s What You Need to Understand About Gen-Z’ers Before You Try to Sell Them Something
Every generation is grouped according to the time its members were born, but for years now, there’s been an ongoing …
7 of Jeff Bezos’ Most Powerful Tips for Succeeding in Business
Jeff Bezos is the founder and CEO of Amazon, a company that only sold books online when it launched in …
Google tests sub-images in search result snippets for sitelinks
SEOs and webmasters may want to look into how to optimize for images that Google may use for sitelinks in …
Bing Webmaster Tools API Down For Over 5 Days
Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share …
Ex-Googler John Giannandrea takes charge of Siri
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership. Sure, you should be measuring revenue and leads …
How to expand marketing reach in the slow season, part 3: Yahoo Gemini
When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini …
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary Amazon advertising optimization platform. Digital performance agency Elite SEM …
Google SEO: Should Titles & H1 Tags Be Exactly The Same?
The other week, I reported that with Google News specifically, the recommendation is that your titles and H1s be consistent. …
Bing is testing an ‘open in new window’ icon in the search results
While you can set your search settings to open all search results in a new window, Bing is testing an …
Google now shows dynamic search ad performance aggregated by landing page
The landing page report is one of three reports available for dynamic ad targets in the Google Ads interface. Advertisers …