Google Adwords Introduces ‘Chat Rate’ Metric for Click-to-Message Ads
To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before …
Google: AJAX Crawling Scheme Going Away Sooner Rather Than Later
Here is yet another update on when Google will really be killing off the AJAX crawling scheme from 2009. Google announced its …
Bing’s Duane Forrester On Keyword In Domain Name
Duane Forrester, Bing’s version of Matt Cutts (on some level), posted this long blog post on the importance of keywords in …
Google Confirms Search Ranking Updates But Calls Them Minor & Many
That update we’ve been tracking for over a week that I nicknamed the Maccabees Update, well, Google somewhat confirmed it. …
5 PPC mistakes you’re probably making in your campaigns
What’s one thing that all PPC marketers have in common? They’re human. And like all humans, they make mistakes. Most …
Pinterest Marketing Partner program adds creative segment with 7 ad platforms
Pinterest is adding a new segment to its Pinterest Marketing Partners program, now offering advertisers seven new platforms that provide …
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users …
Is Amazon Go the Future of Grocery Stores? Maybe Not
With the grand opening of the Amazon Go mini-mart in Seattle on January 22nd, the world was introduced to what …
Google Assistant takes center stage at I/O, search takes a back seat
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements. Google Assistant has fast …
Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses
Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared …