If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, …
Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based …
Bing: Link Spam Killing Links & Google: Links Still Matter
The other day we covered a topic on hold Bing’s Duane Forrester has a bold statement that you shouldn’t know …