To get the most out of marketing campaigns, it is sometimes necessary to do some tweaking and fine tuning before your ads connect with their targeted audience. For this reason, marketers must gauge the performance of their ad placements which can be gleaned from the reports provided by the ad platform showing data and statistics on specific ad metrics.

Google Adwords is giving advertisers more ways to determine the performance of their click-to-message campaigns by introducing new ad metrics for the product. In a recent blog post, the company announced the addition of three new performance insights which will be available via Adwords’ message reporting service.

The report will now contain the click-to-message ad’s Chat rate. With this data, marketers will be able to measure how often people will actually start a conversation with your company after seeing your message extension.