If you’re not updating ROAS and CPA targets frequently, you’re missing out
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, …
Google introduces Smart Campaigns for small businesses — the first new solution to launch under the Google Ads brand
Campaign ad creation, audience targeting, ad delivery across Google channels — and soon landing page creation — are automated based …
Bing: Link Spam Killing Links & Google: Links Still Matter
The other day we covered a topic on hold Bing’s Duane Forrester has a bold statement that you shouldn’t know …
Facebook says it has suspended 200 apps for possible misuse of data
During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps. Since suspending Cambridge …
Facebook’s latest on fake news, misinformation campaigns & user privacy
Shortly after CEO Mark Zuckerberg’s appearance before the EU Parliament, Facebook shared multiple announcements outlining its safety and security efforts. …
SEO Friendly Graphic Buttons
Let me introduce to you, one of the developers at RustyBrick, Jaimie Sirovich. I took him to the SES show …
SEMPO First Official Membership Meeting
If you do not know about SEMPO, The Search Engine Marketing Professional Organization is all about education and awareness to …
Google’s Mobile-First Search Indexing Goes Live
Google has announced the rollout of its mobile-first search indexing, after more than a year of testing and experimentation. The …
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might …
Google: Penguin Refresh Is Months Away
Google’s Gary Illyes said over the weekend on Twitter that a Google “Penguin refresh is months away.” The last official …