The Best A/B Test Idea Will Be Held On-

27th January, 2016 12:00 AM – 1:30 AM IST

As marketers, we’re supposed to be great at running winning A/B tests. We’d love to run a test, put our feet up, and marvel at the success of the B-version. Most of the time, though, our A/B tests fail. But why? Phil Sharp, VP of Marketing at UserTesting, shares a process for running tests more likely to impact your business, and reviews the top methods for generating A/B testing ideas that work.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.

Source: https://goo.gl/x2FIaS