There would be a ton of advanced Web marketing tactics present now, and the evolution of the field has delivered us to a very healthy, holistic approach for digital marketing. But it would be equally significant not to lose sight of basics allowing a site to get full potential. We witness it time and again; sites which would not implement fundamentals of SEO encountering obstacles creeping in to different parts of their sites, their businesses, their strategies. This is why SEO basics are the foundation of any successful website. Lasting Approach to SEO would be evolving and has since the inception. There are above 200 ranking signals in the algorithm of Google alone, with hundreds of updates created yearly, so it would be safe to mention that no one, except those closest to Google, will ever know exactly what the search engine algorithm is searching for.

We are, however, aware that there are SEO tactics that search engines locate very helpful to help them in performing their job better. Which brings us to state our next point: the primary goals would be user experience. A lot of the SEO tactics they approve would be aimed at making the search experience better for users. The algorithm of Google is not perfect. While a mathematical algorithm could be good in the completion of some tasks at a good pace, at times the intention behind the algorithm may not be fully captured. This would leave individuals confused when they think they do everything impressively, and still not seeing the results they like. SEO would not be perfect. You perform the best one can with the information that would be available to you plus the wisdom you and your teammates have via years of practice, success plus failure. One would stay on top of developments plus implement and test again and again. And in place of trying the perfect site in the eyes of a search engine, BCI thinks being least imperfect would be more realistic.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.