Keywords For a word that was essentially introduced to the English vernacular only a decade ago, it sure has become a part of our everyday vocabulary. In the simplest terms, a “keyword” is any word that appears on a webpage. Useful keywords, or phrases, refer to the subject or content of the site… the words used to describe the information you seek. The process begins when you type this useful word or phrase into a search engine site such as Google, Yahoo!, MSN, etc. It is then up to the search engine to index all of the words that may be significant. Some of the engines index each word on each page, while others index a portion of the document. But the end result is always your list of related sites, ranked by relevance and typically with useful sponsored search results available as well.

Are Keywords Really that Important to a Site’s Success This question leads to the million-dollar question. important are keywords to your website anyway? In all honestly, they can make you… or break you. Good keyword research is the foundation of any website. Calculate the Conversion Rates- When you determine the conversion rate component of the forecasting model, we prefer working with real conversion data (be it site-wide or segment specific) made known in the site’s analytics. Should you be working with a brand new site or exploring affiliate revenue potential in a new vertical and would not have the luxury of true conversion data, it would prove trickier. You may employ conversion rate averages coming from a 2012 Search Marketing Benchmark Report which would peg organic conversion rates as a median of 4 percent or average of 8 percent.

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.