Oh, Brother: The Verge games Google again for ‘best printer 2024’
The tech rag used Google Gemini to produce the majority of a satirical product review, pointing out that it shouldn’t …
TikTok testing virtual influencers for video ads
AI-powered virtual influencers will be able to compete with real human influencers for profitable advertising deals on TikTok. TikTok is …
Microsoft is upgrading native campaigns to enhanced CPC
The transition from manual bidding to enhanced CPC on the Microsoft Advertising Platform will start on April 30. The Microsoft …
Google SGE a top threat to brand and product terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared …
SEO planning: Your one-page SEO plan
Execute effective SEO campaigns and improve your results with the help of this simple one-page SEO plan. This article will …
What we’re seeing a week into the Google March 2024 core and spam updates
Ranking volatility hit on Friday and Saturday, with limited reversals on Monday after a storm of manual actions last Thursday. …
How to identify and create content pillars that boost brand awareness
Learn proven tactics for selecting content pillars that educate and entertain your audience while conveying brand values. Content pillars are …
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your …
Shop with Google AI launches for select users
This feature allows users to enhance their shopping experience by conducting product searches based on AI-generated images. Shop with Google …
Generative AI to create content: To use or not to use it?
Explore the ethical concerns, SEO considerations, and the role of human oversight in using AI for content generation. Did you …