Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for.
The problem of keeping up with posting fresh content is further compounded by a lack of time as your content not only needs to be good but also consistent. However, what many marketers haven’t figured out yet is that they don’t need to create new content every day. Instead, they can repurpose old content and transform it into something better.
5 Ways Marketers Can Repurpose Content
Assuming that you’re using Google Analytics or a similar program to track the results of your output, start by sifting through your content pile and picking out the most popular ones. Once that’s done, you can then apply several methods for repurposing your content.
1. Transform Content into a Slide or Infographic
Humans are visual creatures, which explains the popularity of infographics, slideshows, and graphs. Transforming your content into a visual format is one of the best ways of repurposing your work. Check your posts for pieces that could be designed into an infographic. While this format is often utilized to make statistics more appealing or to illustrate steps in a procedure more clearly, you can still use content that’s text-rich.
Here are three things to remember when repurposing content into an infographic:
- Make sure it’s eye-catching. (Use bright, high contrast images)
- Only use images that are relevant and memorable.
- Keep it simple and focused on the essential data so that you don’t overwhelm your audience.
2. Host a Webinar
There are two trends that you should take advantage of—the demand for useful content and the popularity of video.
You can hit two birds with one stone by going online and hosting a webinar based on the content that you’ve already developed.
Maybe you wrote a piece describing a new product and how it works. Instead of reposting it, conduct a webinar and teach your audience how to use your product or service step-by-step. Facebook Live, Instagram, and Snapchat are great platforms for webinars and tutorials since they’re free and very social. Users can log in and comment in real time, giving you the perfect opportunity to engage with them.
3. Put it up on Pinterest
You can recycle the images you’ve posted on your social media accounts with Pinterest. The photo-sharing service now has 250 million active monthly users, making it an ideal place to get attention for your brand. A reported 93 percent of Pinners have admitted to using Pinterest while planning their purchases and 87 percent said they bought a product after seeing it on the platform.
Take advantage of this by creating a Pinterest board or post. Go over your company’s image collection or infographics and organize them by theme. You can then curate them on the platform. Don’t forget to complement your posts with similar topics or related images from other Pinners.
4. Come Out with an eBook
Consider bundling your most popular posts into an eBook. Use different aspects of your blog posts as chapters of your eBook. Make the copy meatier, add a table of contents, an introduction, and a conclusion.
As a savvy marketer, you may also want to try conducting interviews of colleagues and experts within your niche. The information you collect could then be organized and sold as an eBook. Tactics like this can turn out to be quite profitable if you already have a highly engaged audience that is eager for insider information.
5. Turn Old Posts into a Newsletter
Breathe new life into your blog posts by turning them into newsletters. Your followers won’t be able to see every piece of content you post, particularly if you upload new ones daily. A newsletter will ensure that they don’t miss out. You can collate the most popular or relevant posts for the week and showcase them in your newsletter. It will expand your reach and lure more subscribers to your website.
There’s no such thing as old content. You can still get value out of your old posts by repurposing. Adding new information or placing them in a new format will go a long way in making them look new and relevant once more. More importantly, you’ll save a lot of time and effort.