Recently Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual changes might be. Below is a screen grab from their blog:

According to their post, Adwords will focus more on businesses using Adwords. It sounds like their main goal is to create a more user-friendly platform by making it easier to manage campaigns and making the data you want easier to find. From the announcement post:

“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.’

The new features will be offered by invite only, so don’t expect to see changes anytime soon. From Google AdWord’s blog:

“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”

It will be interesting to see what changes are made, and how these changes keep AdWords relevant as internet users change when, where, and how they access and browse the web.

Source: Searchenginejournal

Peter Zmijewski is the founder and CEO at KeywordSpy. His expert knowledge on Internet Marketing practices and techniques has earned him the title “Internet Marketing Guru“ He is also an innovator, investor and entrepreneur widely recognized by the top players in the industry.