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Cambridge Analytica Announces Closure, Files for Bankruptcy

Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. …

Growing Number of Millennials and Gen Z’ers are Quitting Social Media According to New Research

Millennials and those in Generation Z are the most avid users of social media. Almost everyone in these demographics has …

You Haven’t Thought Of The Best A/B Test Idea

The Best A/B Test Idea Will Be Held On- 27th January, 2016 12:00 AM – 1:30 AM IST As marketers, …